Wednesday, September 26, 2007

The Dirty Little Truth About Internet Marketing

As the rules of internet marketing rapidly change, we find there is one major setback for individuals seeking to work from home. The greatest challenge for internet marketers today is at least 90% of those who start a home based business will fail. Moreover, a good number of those don't even earn any significant income; leaving them having received little or no return on investment. In most cases, there is inadequate training and support to help people transition into such a rapidly changing and complex career.
Without proper support from those who have experience in the industry, newbies must aquire knowledge and experience on their own. I've found that most people fear the constant rejection associated with getting on the phone and contacting prospects in general. Also, people have trouble learning how to successfully market on the internet (which is an aquired skill). Without getting the experience, you will just not learn the skills necessary to close sales this way.
The challenge has been to reduce such a high failure rate; and until recently, there has been little success in providing solutions for these points of failure. In recent years you have seen business models emerge that attempt to automate as much of the marketing and sales process as possible. Companies like Emerald Passport, Liberty League, Coastal Vacations, Prosperity Automated System (PAS) have all attempted to provide a way to reduce the risk of failure for people trying to work from home.
What I've observed, however, is that the top few percent in these companies are the "heavy-hitters" in internet marketing. They simple join a new program, market it to their downline, and tout about the thousands of dollars they effortlessly made. He can then take his successful testimonial and use it as a selling point to advertise to new markets. Nevertheless, what has made these marketers successful is their knowledge, experience, skills, and overall ability to successfully market on the internet.
What about the new marketers out there who are desparately trying to work from home and create a successful home internet business? Whether they are with Emerald Passport, Coastal Vacations, Liberty League, or Prosperity Automated System, I can tell you they are never going to see that level of success without at least some, if not a lot, of marketing skills. They, themselves must become "heavy-hitters."
So what is the key to making sales on the internet? Traffic, traffic, and yet even more traffic! Nearly every internet marketer can agree on this. For anyone to succeed in any work from home opportunity, they must learn how to drive traffic to site and what to do with it.

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